Many of the church's goals are to reach everyone. Breakthrough Church was frustrated with that mentality and in doing so, there were people that were getting left out from not being able to find a home church. Breakthrough’s goal was to reach them and use their passions that met the people’s culture. Doing so was going to take a big change and getting outside of the box when it comes to church. They wanted to be unique in their way.
By working closely with Breakthrough Church, we gave them a brand platform and identity system that communicates their personality all the way through. They want to focus on truly being themselves how God created them and using that as their strengths. The greatest opportunity we are given is being ourselves.
Their initial product line didn’t really entice anyone to buy anything. There wasn’t anything unique about them and no one really knew why they existed. We needed to build the story around why they want to give and communicate it at the fore front. We also needed to clearly position their product and build a staple product for the brand to operate around.
Their goal was accomplished. Their main goal of making enough money to make a donation of classroom supplies for teachers to a local school has been met. Now, they have a growing social presence and email list. Their products have hit all their preorder goals during launch as well.
Since the company was brand new, they had no initial reputation and trust. We needed to work on crafting a web experience that built trust and made a lasting first impression in the area. We also needed a CMS in order to be able to handle the houses that would be posted and be able to quickly update lists for the owner or employee.
We built a website that focused on the mobile experience since that is where most of the users are in Corpus Christi. The site also what Corpus Christi has to offer for people who might be moving here and lots of buying and selling information, in case they are first timers. We worked with webflow so we could use their simple CMS that gave the client easy access to be able to change wording if he needs to or quickly add in a new house to be listed.
Our biggest challenge was going to be bringing creating the space where The Grind will reside. It was easy for us to create the brand feel and look based on their brand attributes. With almost no budget, we had to find funding for coffee shop to be able to grow into what it wanted to become. It was important we made the mission and goal clear as to allow people to be inspired by the brand.
The outcome is a brand that stands out against the traditional coffee shop feel in the area it plans to reside in. It blends both ministry and coffee. The modern approach and goal of helping out people in a tough spot builds friendships over something simple and common, coffee.
They started off with no branding or positioning. Also, Corpus Christi is saturated with home builders. We needed a way to set them apart from everyone else.
We created a company image that really sets Design Build Construction Apart from the rest of the builders in Corpus Christi. People are instantly intrigued with the company when they hear the name and have their marketing material next to other builders.
The challenge was creating something that would wow, inspire and attract new people to the gym all at the same time. In Corpus Christi, a project like this hasn't been taken on by a gym, so we needed to set the bar in the city. Also, we were working on a very limited and tight budget of a small gym.
The outcome as a project that has been shared all over social media with thousands of views and still counting. We filmed around downtown and followed a local and young athlete that is working on inspiring others to be healthy. We followed her through her leg routine and highlighted the benefits of the area and what the gym has to offer while inspiring people to turn their gym hobby into a habit.
The challenge was their old logo didn't reflect the quality of the service they provide and reflect the direction they wanted to go in. They also didn't have any centralized place for people to find out about their skating rink.
We created a streamlined image and presentation for them to use across all mediums. We also built the company's site to control how their brand was presented. It also provides information about the company, and gives them a web presence. The changes also brought about media attention from the local news.
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