The challenge was creating something that would wow, inspire and attract new people to the gym all at the same time. In Corpus Christi, a project like this hasn't been taken on by a gym, so we needed to set the bar in the city. Also, we were working on a very limited and tight budget of a small gym.
The outcome as a project that has been shared all over social media with thousands of views and still counting. We filmed around downtown and followed a local and young athlete that is working on inspiring others to be healthy. We followed her through her leg routine and highlighted the benefits of the area and what the gym has to offer while inspiring people to turn their gym hobby into a habit.