The challenge was their old logo didn't reflect the quality of the service they provide and reflect the direction they wanted to go in. They also didn't have any centralized place for people to find out about their skating rink.
We created a streamlined image and presentation for them to use across all mediums. We also built the company's site to control how their brand was presented. It also provides information about the company, and gives them a web presence. The changes also brought about media attention from the local news.
We also worked to make sure we built a mobile experience that was easy for people to navigate and get the information quickly. We found that people usually call and ask for all the party information. We gave them a place to click and view all of the information they might call for in their fingertips. This frees up time for the owners and makes it easier for the customer that is intrigued in the skating rink.
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