They started off with no branding or positioning. Also, Corpus Christi is saturated with home builders. We needed a way to set them apart from everyone else.
We created a company image that really sets Design Build Construction Apart from the rest of the builders in Corpus Christi. People are instantly intrigued with the company when they hear the name and have their marketing material next to other builders.
Design Build Construction is a turnkey company that provides high end design and some of the best construction quality in South Texas. We were able to set them apart from the rest of the local builders by providing a streamlined brand that doesn't feel dated. Bold colors are a large part of their logo and brand.
Next, we took on the website design for the builder. This is what really allowed them to provide a statement in the industry. Builders here offer an outdated and hard to navigate site, or none at all. We made sure the navigation was straight forward and it was easy to get around without confusion. Nice and large images are an important part of the site as well.
We first did initial designing and mock ups in Adobe XD. After testing and getting them finalized, we moved into Webflow to complete the design and set up the CMS for the company. Their easy to use CMS ensured adding projects from then on would go smoothly.
Business cards are an important part of the building industry. Especially during events like the Parade of Homes. We made these with bold type and vibrant colors to allow them to stand out from the rest of the builders in a crowded market. Typically, builders don't put any effort into branding or design. This allowed us to really set Design Build Construction apart.
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