Starting a business is no easy task. It takes hard work, dedication, and most importantly, a clear vision. If you want to be successful, you need to have a plan and stay focused on your goals. You might think, "How can you launch a brand if you have no customers or outreach?" Well, we have to design it.
I came across an awesome definition this weekend from the book The 1 Page Marketing Plan. Many people have a wrong definition of what marketing really is. In fact, it is just a strategy you use to get your ideal person to know you.