A recent study by the research firm Origin found that consumers are 5% more likely to pick a wine if it features written notes by the winemaker, and they are willing to pay 6% more for it. That is powerful storytelling with immediate return on investment.
If you read last week’s reading, you know that we talked about delight. Here, we provide an example of delight in the real world.
There are a few other ways to set yourself apart from the competition, but today we will be looking at delight. Delight has seen a rise recently, and that is a good thing. However, it can be tough to implement and execute without proper instruction. If done consistently, it can really set your brand apart from competitors!
The reason why values and beliefs are so important is that people have a desire to associate with someone or something they can trust.
We have looked at why making your brand and business simple is essential. We talked about filtering information, simplifying offerings and making your messaging clear. Here, we are going to talk about the enemies of simplicity. These are things to watch out for in your brand or business that can make simplicity hard to achieve and cost you money if you aren't careful.
Loyalty is a powerful thing, and something that needs to be designed. Learn about the benefits of loyalty instead of trying to get more and more people who aren’t loyal.
There are plenty of reasons why you should be unique. In this reading, I explain how it can help you not compete on prices anymore and set you up. Also, other brands will start to have to play catch up with you. I also give you a fun (but very challenging) exercise to test your uniqueness.
You can offer tremendous value to people beyond just your product. Here is a list of things you can think about and see which you might already do but don’t communicate!
A successful brand can become something special in a customer’s life. It can become a vivid symbol of what’s useful, delightful, and even magical.
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